CEO & Chief Strategist
Aniket Koparkar’s career trajectory has taken many paths, all of which have led to becoming the Co-Founder and CEO of Papillon Wigs and Weaves and of Papillon Chemocare. His career began as a sportsperson playing professionally for almost 13 years for the Indian national table tennis team. Having given all he could to the sport, Aniket quit at the young age of 23 years to set up Papillon Wigs and Weaves. To make a success of it, Aniket decided to build his business expertise and did his MBA from the Indian School of Business, Hyderabad- one of the premier business schools in the world. After his MBA, Aniket worked with the Investment Banking Team of Deutsche Bank in Mumbai and then for a year in Frankfurt, Germany to get some work experience before starting his own venture.
Aniket’s role in Papillon ChemoCare as the Co-Founder and CEO covers “pretty much everything on the non-technical side of the business” as he describes it. Even though it is a generational takeover of a family business, Dr. Vinay Koparkar (along with our styling expert Kavita Koparkar) has offered only his scientific and technical expertise to the designing of Papillon Chemocare products. When it comes to running the business, he has passed on the baton to Aniket who solely looks after the growth and expansion strategies of the business. His MBA training brings a new perspective to the running of the family business, and he has been instrumental in moulding and implementing the vision and strategy for Papillon Wigs and Weaves and Papillon ChemoCare.
On being asked about his vision for Papillon ChemoCare, he says he wants it to become a household name such that whenever people talk about hair loss from chemotherapy in India, they talk about Papillon Chemocare. Moreover, he wants to partner with cancer-care hospitals across India to make Papillon Chemocare a part of the services that they offer to cancer patients. His experience with cancer patients has shown that they consider using a wig as an essential part of the process of chemotherapy treatments. However, doctors and cancer-care hospitals are more focussed on the medical treatment aspect of it and it becomes difficult to find the right expert to talk to about wigs. So he wants Papillon Chemocare as a brand that pioneers the attitude change of seeing wigs as cosmetic service for cancer patients and wants to make them be available as a part of the services offered by cancer-care hospitals to cancer patients. In the long run, Aniket also sees Papillon Chemocare channeling Papillon’s expertise and experience in hair and skin to come up with more product offerings that meet the specific needs of cancer patients such as a line of skincare products that are focussed on the skin issues that cancer patients have.
Aniket believes that there are three main things that set Papillon Chemocare apart. Firstly, Papillon Chemocare brings to you ready-to-wear wigs along with video tutorials right at your doorstep, so that cancer patients will be able to easily buy and wear wigs from the comfort of their home without having to go looking for a stylist for any help. Secondly, Papillon Chemocare brings wigs that are styled keeping in mind the Indian customer. In international markets, wigs are all about stylish looks with different hair colours and cuts, whereas Indian cancer patients look for simplicity and a natural look in their wigs. Papillon Chemocare brings these kind of wig styles in quality material for the Indian cancer patient’s need. Also our 4-step guided buying process, our wigs, our resources such as video tutorials on wearing, styling and taking care of your wig and our blog have been meticulously designed to bring the customer service experience of our offline center to the cancer patient’s home. As Aniket says, “It would have been easy for us to just list our products online and start selling them, but we wanted to make sure that our customers feel comfortable buying and wearing the wig, so we took the time to design the process and the tutorials to bring a slice of the center’s customer experience to our online customers”.